Infrastructure
Before Intelligence.

Not an agency. Not a SaaS. We design and embed end-to-end data infrastructure — tracking, modelling, activation, and reporting — so complex organizations can move with clarity, speed, and trust.

Smarter. Faster. Leaner. Stronger. Enterprise Solutions, Tailored to You.

We’re the folks you
call when…

Your tracking is unreliable.
Your revenue team wastes days pulling Excel sheets that executives never review.
Your funnel is leaking.
Your reporting is reactive.
You have no idea how the $10m client actually found you.
Your dashboards can’t
be trusted.
Your team is flying blind.

Our Job?

Fix the data before it breaks the strategy.

Services

We build the technical foundation for high-performance data organizations.

Big Data 
Infrastructure

Full tracking architecture across apps, platforms,
and channel.
Clean ingestion pipelines and schema versioning.
Centralized data lakes to store and organize raw
data for scalable access and transformation.
Structured, governed warehouses (BigQuery,
Snowflake, etc.).

BI &Visualization

Function-specific dashboards for
Engineering, Product, Sales, Customer
Experience, and Executive.
A bespoke, white-labeled BI platform
— live, on brand, on demand.
Built on top-tier learning algorithms
for smarter insights.
No bloat. No BS. Just the facts.

Predictive
modelling

Churn, lifetime value (LTV), and
conversion forecasting.
Lead scoring, pipeline health, and
reach modelling.
Uplift modelling and statistical
forecasting.
Demand and revenue forecasting
for strategic planning.

Statistical
A/B Testing

Custom instrumentation for
feature and flow testing.
Bayesian-powered
experimentation frameworks.
Executive-level insights that drive
decisions, not just p-values.
Continuous test monitoring and
automated alerting for faster
action.

Enterprise-Grade
Marketing Automation & CRM

Complete lifecycle journey design
across the customer experience.
Advanced marketing automation
architecture.
Attribution-driven segmentation and
dynamic audience management.
High-volume, cross-channel
campaign orchestration with
performance observability.

Strategic Data
Analysis & Reporting

Once pipelines are clean, we dive
deep into your numbers.
Highlighting real growth levers,
churn indicators, and operational
blind spots.
Delivering strategic insight, not
generic advice, built on
trustworthy data.
Enabling confident, data-backed
decisions that drive measurable
impact.

What makes
Full Stack different.

Most data teams ship tools or advice. We ship architecture.
Not slide decks.
Systems.
We don’t recommend fixes; we build
them.
End-to-end,
not edge-only.
From Meta pixel to BQ join key to CRM
trigger, we see the whole chain.
Embedded,
not outsourced.
We work inside your stack, not on the
outside with screenshots.
Governed, 

not stitched.
No more “spaghetti pipelines.” We build
clean, validated infrastructure.
Not slide decks.
Systems.
Good infrastructure compounds; more
accurate decisions are made faster.

What Our Clients Get.

Infrastructure, not duct tape.

You get systems that scale — not patched dashboards or broken attribution chains.

Partners, not vendors

We embed inside your team. We ship working systems aligned to your mission.

Clarity before complexity

We don’t layer tools on chaos; We clean up the base first.

Architecture over advice.

You’ll see schemas, models, dashboards, not just pretty slides.

Speed without sacrifice.

When the infrastructure is solid, the insights come faster, and they’re right.

How We work.

/01

Slow is smooth, smooth is fast.

We move with precision, so speed becomes a side effect, not a goal.
/02

Always be inquisitive.

We ask why. Then why again. That’s how we find better answers.
/03

Never be afraid to ask.

We tackle the uncomfortable stuff early. It saves everyone time.
/04

Build with purpose.

No overengineering. Just sharp, intentional systems that deliver.
/05

Don’t be kak, be lekker.

We bring energy, precision, and respect. No ego, no fluff, no BS.

WorkFLOW

Clean data, streamlined processes, faster growth.

Observe

We get under the hood of your tech stack, funnels, and data flows. No assumptions. Just sharp analysis of what's working, what's not, and what's missing.

Engage

We roll up our sleeves and start building-cleaning your data, wiring your systems, and setting up dashboards, tracking, and models that actually reflect your business.

Accelerate

With foundations in place, we focus on growth: forecasting, testing, and automating for scale. It's not about more tools-it's about smarter moves, driven by better data.

FULL STACK REVOPS

The Team That Makes The Magic Happen.

Laura Leal
Andrew Royal
Founder & Principal
Professional Certified Marketer (PCM)®
Mixpanel Certified Partner
Andrew Royal
Founder & Principal
at
FullStack RevOps

For two decades, I’ve been helping companies get their revenue operations out of chaos and into clarity. After watching too many teams burn cash on tools without the backbone to support them, I built Full Stack RevOps to give growth-stage startups raising capital and mid-sized organizations the enterprise-level data infrastructure they need, without the enterprise price tag.

Our tagline says it all

Infrastructure Before Intelligence

And we back it up with our claim

Smarter. Faster. Leaner. Stronger. Enterprise Solutions, Tailored to You.

At Full Stack RevOps, we’re obsessed with building RevOps frameworks that are powerful, flexible, and genuinely actionable. Think predictive modelling, event-driven tracking, clean data pipelines, and dashboards that inform real decisions, not vanity metrics.

I’ve spent 20 years in the trenches of marketing, sales, and customer success, and I’ve seen firsthand how messy data can stall a growing company. Now, I work with teams who are serious about scaling, ensuring their revenue engine runs as lean and strong as their ambitions.

Outside of work, you’ll usually find me outdoors, either behind a camera chasing that next wow-worthy scene or waist deep in a river casting a fly at an ever elusive steelhead. As a trained fine art photographer, I live for those fleeting, perfect captures. My latest wow moment: my two year old confidently handling my 1982 Nikon FE like a seasoned pro (photo evidence will follow once we are in the darkroom). Whether it is a flawless photograph or a perfect cast, I am always chasing the things that make time stand still.

Laura Leal
Taylor Moreau
Digital Marketing Director
No items found.
Taylor Moreau
Digital Marketing Director
at
FullStack RevOps

Our tagline says it all

And we back it up with our claim

Smarter. Faster. Leaner. Stronger. Enterprise Solutions, Tailored to You.

Laura Leal
Laura Leal
Project Director
Project Management Professional (PMP)®
Laura Leal
Project Director
at
FullStack RevOps

Our tagline says it all

And we back it up with our claim

Smarter. Faster. Leaner. Stronger. Enterprise Solutions, Tailored to You.

Laura Leal
Julián Arango
Salesforce Developer
Salesforce AI Associate
Salesforce Associate
Marketing Cloud Administrator
Marketing Cloud Email Specialist
Tableau CRM and Einstein Discovery Consultant
Julián Arango
Salesforce Developer
at
FullStack RevOps

Our tagline says it all

And we back it up with our claim

Smarter. Faster. Leaner. Stronger. Enterprise Solutions, Tailored to You.

Laura Leal
Pablo Albutria
Salesforce Developer
Salesforce Certified Marketing Cloud Administrator
Marketing Cloud Email Specialist
Pablo Albutria
Salesforce Developer
at
FullStack RevOps

Our tagline says it all

And we back it up with our claim

Smarter. Faster. Leaner. Stronger. Enterprise Solutions, Tailored to You.

Laura Leal
Badri Parmar
Full Stack Web Developer
No items found.
Badri Parmar
Full Stack Web Developer
at
FullStack RevOps

Our tagline says it all

And we back it up with our claim

Smarter. Faster. Leaner. Stronger. Enterprise Solutions, Tailored to You.

Laura Leal
Max Mondragón
Lead Data Engineer
Professional Data Engineer Certification
AWS Certified Solutions Architect – Associate
Max Mondragón
Lead Data Engineer
at
FullStack RevOps

Our tagline says it all

And we back it up with our claim

Smarter. Faster. Leaner. Stronger. Enterprise Solutions, Tailored to You.

Laura Leal
Dolores Balzano
BI Developer
No items found.
Dolores Balzano
BI Developer
at
FullStack RevOps

Our tagline says it all

And we back it up with our claim

Smarter. Faster. Leaner. Stronger. Enterprise Solutions, Tailored to You.

Laura Leal
Fernando Risetti
UI/UX
No items found.
Fernando Risetti
UI/UX
at
FullStack RevOps

Our tagline says it all

And we back it up with our claim

Smarter. Faster. Leaner. Stronger. Enterprise Solutions, Tailored to You.

Main
Development
Data Engineering & Business Intelligence
Design

Success Stories.

Centralizing Data and Driving Predictive Insights

Teach Nutrition (Dairy Farmers of Canada)

From conjecture to fact. This is how big data makes an impact.
2
Core dashboards for the executive and project managers
5
Statistical models developed to predict favourabel outcomes
R² = 0.87
The models have been refined to reflect a high level of confidence
View full case study
Transforming Email Marketing Operations for

More Goodness (Dairy Farmers of Canada)

More Goodness is a division of Dairy Farmers of Canada focused on consumer engagem ent through nutrition education, recipes, and community-building campaigns.
3,500,000+
Emails with a 38% open rate and a 2.5% click rate
~0.9% to ~0.4%
Reduced unsubscribes in nine months
195,000
New contacts nurtured into the More Goodeness ecosystem
View full case study
Building a Data-Driven Marketing Engine in Psychedelic Therapeutics

MINDCURE

Mindcure operated three main divisions: iSTRYM, Drug Development, and Female Hypoactive Sexual Desire Disorder (fHSDD) Research.
10
Weeks to launch the marketing strategy for fHSDD
5,000+
Candidates sourced for participation in the fHSDD research
1
Killer model to predict content performance across platforms
View full case study

Who we love to work with.

National advocacy groups
Animal Victory
Teach Nutrition - A Division of Dairy Farmers of Canada
Healthcare and education orgs needing high-fidelity reporting organizations.
MINDCURE
Growth-stage fintechs building their first real stack.
nanopay
Foree Remittance - A Division of nanopay
Revolutionary lifestyle brands breaking the boundaries of the norm.
Longevity
Discover Canada Tours
Read more
Read more
Read more
Read more
Read more
Read more