Our Loyalty Lab session will take you deep into the mechanics of customer loyalty. 

As acquisition costs soar and complex buyer journeys make attracting new customers more difficult, loyalty is imperative for maintaining growth and market share. Loyal customers not only make repeat purchases but also act as brand advocates, driving referrals and word-of-mouth marketing.

We’ll start by examining why loyalty remains crucial for brands in today’s crowded and competitive market. Then, we’ll introduce The Loyalty Wheel, a framework that explores customer loyalty through a behavioural science lens, revealing the cognitive drivers behind loyal behaviour.

We’ll delve into the Fogg Behavior Model to understand how to effectively drive behavior change. This model, consisting of motivation, ability, and prompts, offers a framework for influencing purchasing behaviour, enabling you to apply the loyalty tactics effectively.

Most importantly, we’ll translate this science into actionable marketing tactics. You’ll learn eight evidence-based strategies for cultivating loyal customers, linking behavioural insights with practical marketing applications to refine your approach to customer loyalty. By the end of this session, you’ll have a fresh perspective on loyalty and the tools to enhance your loyalty strategies using Mailchimp.