Teach Nutrition is a division of Dairy Farmers of Canada that provides nutrition education resources to early childhood educators (ECEs) and teachers across Canada. Its audience is intentionally small and specialized, with highly regionalized communication needs.

The division faced fragmented data sources, regional silos, and inconsistent communication strategies. Each province had unique requirements, making it challenging to create a unified approach for data management and engagement. Traditional A/B testing was impractical due to the limited size of the audience.

• Consolidated web and order data into BigQuery, creating a single source of truth.
• Modelled data to feed executive and project management dashboards.
• Deployed random forest-based predictive modelling to identify high-intent users.
• Introduced Bayesian modelling to approximate A/B testing for a small audience.
• Implemented hyper-personalization to drive engagement despite audience size constraints.

Created a centralized data environment, delivered dashboards that improved decision-making, increased actionable insights for a small audience, prioritized high-intent users, and enabled personalized experiences to drive engagement.